Social Media Management
NBA
Social Publisher for NBA on X
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Lead nightly coverage on the @NBA X handle by posting live highlights, recapping games, and telling the overall nightly story of the NBA.
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Average over 19 million daily impressions
Spearheaded X publishing for the 2024 and 2025 NBA All-Star Weekends, including a record-setting 2.4B views in ‘24 and 1B+ on Saturday in ‘25
CBB Analytics
Social Lead for CBB Analytics on X
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As a freelancer, I managed the CBB Analytics Twitter account where I created and curated engaging data-driven content relating to college basketball.
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Through daily tweets and follower engagement, I increased follower count by 600% (from 1K to 7K+) within 12 moths.
Units Daily Fantasy
Content Creator and Manager of the Units’ TikTok Account
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As a freelancer, I was responsible for the entirety of the TikTok process, including scripting stories, filming content, editing video and audio, writing copy and uploading the final product onto TikTok.
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After starting the account from scratch, I accumulated over 4.5M views, 400K likes and added over 7,500 new followers in 10 months.
Team Whistle
Content Creator and Social Producer of the ‘Whistle’ TikTok account
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As a full-time social media producer, I created original TikToks to be distributed to over 4M+ followers.
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Through daily TikToks, I helped increase follower count by 600K (4.2M to 4.8m) on the main Team Whistle channel (@Whistle).
SnapBack Sports
Social Proudcer of the SnapBack Sports Snapchat account
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As a freelancer, I managed the Snapchat account where I curated and posted all the day’s sports highlights and news.
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By scouring the internet for the best sports stories and highlights, editing clips, and crafting compelling copy, I generated, on average, over 100k views per story.
